IBM: Smart Ideas for Smarter Cities Useful Billboards

smart ideas for smarter city 3 ibmI like ad campaigns if there are funny, smart and creative. The outdoor marketing is often reduce to dull, annoying billboards, but the IBM campaign   for the project “People For Smarter Cities Project” created in collaboration with Ogilvy & Mather France was truly interactive, helpful and smart.

The company has launched a series of outdoor ads that create an interaction with the people in their time of ideas for smarter cites 2

smart ideas for smartet cities ibm 1